Looks Like We Made It
New episode every other Tuesday! Want to know the ins and outs of video marketing? Join the father/daughter duo Chris and Issy from their video production company Howell Media, as they discuss all aspects of the video marketing industry with plenty of tips and tricks along the way! Chris and Issy will take you behind the scenes on some of their biggest projects, answer your questions about using video in your business, and chat about family-business life as a creative team with a difference. Their special guests include their clients from all kinds of industries, their fantastic Film Crew, their friends in business, and even their own family to candidly converse about all things creative!
Looks Like We Made It
S8 E2: Why Long-Form Content Is Essential For Your Business
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In a world of endless scrolling, trending sounds, and “post 3 times a day” pressure, it’s easy to feel like you’re losing the content game before you’ve even started.
In this episode, Issy and Chris sit down to talk about the power of long-form content — and why podcasting is still one of the smartest ways to build trust, authority, and a content engine that doesn’t burn you out.
We cover:
- Why short-form content feels overwhelming (and why it’s not the whole strategy)
- How long-form builds deeper connection and faster trust with the right people
- Podcasting as your “source content” for weeks of posts, emails, clips, and ideas
- What to focus on if you want consistency without living on social media
- The long game: how long-form supports sales, referrals, and reputation over time
If you’re tired of chasing volume and want a calmer, more sustainable way to show up — this episode will give you a fresh framework.